Hubbard One launches legal-specific Web Analytics solution ...

Hubbard One, a leading provider of marketing and business development solutions and a Thomson Reuters business, has today announced the launch of a powerful and highly intuitive new Web Analytics solution.

Web Analytics is a legal-specific solution that allows law firms to glean tailored insights and unprecedented intelligence from their web traffic data. The legal-specific nature of Web Analytics means that users can gain unique and detailed insights into the performance of specific site areas, including practice groups, attorney bios, and news and articles, packaged in an easy to interpret format. In addition, the solution uses page tagging technology to increase data accuracy and speed of reporting and provide enhanced flexibility for data collection.

This detailed information, coupled with hands-on support from Hubbard One?s market-leading team, means firms can now better evaluate content and site performance and understand visitors? key interests and behaviours. In turn, the information can then be used to inform and bolster the effectiveness of interactive marketing programmes, inform web strategy and better understand website ROI.

• Key features of the Web Analytics solution include:
• Key performance indicator dashboards: providing a comprehensive and unprecedented view of website performance as it relates to traffic, visitor loyalty, content, pages and referral sources;
• ?Sophisticated analysis tools: facilitating the design of customized reports utilising a range of powerful filters and metrics;
• Social and mobile tracking: enabling the tracking of referrals from social media and mobile devices, including referrers and top content types;
• Customizable features: allowing the organization of data exactly the way firms need it, with customizable dashboards and other design elements;
• Data visualization: displaying web trends in easy-to-read graphs, charts and other user-friendly visual formats; and
• Expert knowledge: improving the ability for clients to understand and interpret Web Analytics data through analysis by a dedicated team.

?Analysing web information and traffic has historically been lengthy and complex, but necessary, for law firms,? said John Simpson, senior director, interactive marketing at Hubbard One. ?We recognized that law firms felt overwhelmed by the whole process and needed a solution that took the guesswork out of web analytics, while specifically meeting their complex and changing needs. Web Analytics will enable law firms to analyse and place relevant information into a business context and drive fact-based decisions that meet their client-specific business goals and objectives.?

For more information on the Web Analytics solution, please visit: www.hubbardone.com/webanalytics.

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