Pathmapp Launches An A/B Testing Platform For Native iOS Apps To Let Developers Optimize, Configure In Realtime

A/B testing has long been a fundamental part of developing applications and products for the Web, and, with the explosion of smartphones, developers are naturally eager to use the process to test new designs and updates for mobile apps. The problem is that, traditionally, this has been tricky to manage, especially on iOS given Apple's approval process, requiring app developers to wait weeks to push new iterations.

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